Our Blog

Social Media Marketing and Content Creation captivate us. On our blog, we regularly share our observations, learnings, and opinions on the latest developments.

The Evolution of Content Marketing: Creator-Generated-Content (CGC)

Creator-Generated Content (CGC) transcends the limitations of UGC by offering content that is not only more professionally crafted but also ...

Creator-Generated Content (CGC) transcends the limitations of UGC by offering content that is not only more professionally crafted but also fostering a more collaborative relationship between content creators and brands.

Introducing the Brand Club: Real Referral Marketing comes from Genuine Brand Lovers

Genuine, satisfied customers of a brand can enthusiastically talk about their favorite products. This enthusiasm can be harnessed to reach a...

Genuine, satisfied customers of a brand can enthusiastically talk about their favorite products. This enthusiasm can be harnessed to reach and convince other customers. That's what The Brand Club is all about. Our recent post on the misinterpretation of some studies regarding the effectiveness of UGC (User-Generated Content) has stayed with us.

Here’s Why Many Studies on User Generated Content are Misinterpreted

Studies show User-Generated Content (UGC) is more effective than influencer or branded content. However, there's a distinction between volun...

Studies show User-Generated Content (UGC) is more effective than influencer or branded content. However, there's a distinction between voluntary UGC and paid UGC creators. Both forms of UGC, despite their differences, significantly enhance advertising impact.

Influencer Marketing vs. Paid Ads

In the rapidly evolving landscape of digital marketing, brands face the ongoing challenge of selecting the most effective strategies to reac...

In the rapidly evolving landscape of digital marketing, brands face the ongoing challenge of selecting the most effective strategies to reach their target audience and achieve their marketing objectives. Two prominent approaches in this domain are Influencer Marketing and Paid Advertising, each possessing distinct advantages and considerations. The decision to opt for one over the other, or perhaps a harmonious blend of both, hinges on several factors such as brand goals, the nature of the target audience, and the available budget.

The Advantages of UGC Compared to Professional Product Shoots

User-Generated Content (UGC) is increasingly favored over traditional product shoots due to its native alignment with current trends, authen...

User-Generated Content (UGC) is increasingly favored over traditional product shoots due to its native alignment with current trends, authenticity featuring real people and emotions, and experiential demonstrations in everyday life. Here are its main advantages.

UGC Creators vs. Micro-Creators: What’s the Difference?

What is the difference between User Generated Content or UGC Creators and Micro-creators? Here's a few definitions that can help in understa...

What is the difference between User Generated Content or UGC Creators and Micro-creators? Here's a few definitions that can help in understanding what they have in common and how they differ.

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